Digital Marketing & SEO
Meta Pixel & GA4 Setup
Know where every customer comes from, and which ad deserves your budget.
Without proper tracking, every campaign looks like a success and every platform claims the sale. A badly set-up pixel, or a GA4 property that doesn't record the events that matter, leaves budget decisions to guesswork and starves the ad platforms of the data they need to target well.
We set up measurement on your site or store from the ground up: Google Tag Manager to keep every tag in one place, Google Analytics 4 with events that reflect your real goals, Meta Pixel with the Conversions API, and TikTok and Snapchat pixels when needed, then check that every event is recorded correctly.
What you get
Google Tag Manager setup
One container for every tracking tag, so you add or change tags without touching the site's code.
Google Analytics 4 setup
A GA4 property with events and key events that match your goals, linked to Google Ads and Search Console.
Meta Pixel and Conversions API
Visits, leads and purchases from Facebook and Instagram measured from both the browser and the server.
Form, call and WhatsApp tracking
Every form sent and every tap on call or WhatsApp recorded as a measurable conversion.
E-commerce tracking
Product views, add-to-cart, checkout and purchases with their value, for Shopify, WooCommerce and custom stores.
Verification and a dashboard
Every event tested before handover, and a Looker Studio dashboard with the key numbers in one place.
How we work
- 01
Decide what to measure
We agree on the actions that mean a lead or a sale for your business.
- 02
Review the current setup
We review existing tags and accounts, and fix what's duplicated or missing.
- 03
Set up and connect
We set up Tag Manager, GA4 and the pixels, and connect them to the ad accounts.
- 04
Test and hand over
We test every event and hand the accounts over in your ownership, with a short walk-through of the dashboard.
Technologies and tools
- Google Tag Manager
- Google Analytics 4
- Meta Pixel
- Conversions API
- TikTok Pixel
- Snap Pixel
- Looker Studio
Frequently asked questions
Why do I need Google Tag Manager?
It keeps every tracking tag in one place, so you can add a pixel or change an event without editing the site's code each time, and there's less risk of duplicate tags spoiling the numbers.
Do you work on a site you didn't build?
Yes. We set up tracking on WordPress, Shopify, WooCommerce and custom sites, after reviewing the current setup.
What does the Conversions API add to Meta Pixel?
The pixel runs in the browser, where ad blockers or privacy settings can stop it. The Conversions API also sends events from the server, so Meta gets more complete data.
Does tracking respect visitors' cookie consent?
Yes. We set up Consent Mode so tracking tags follow each visitor's choice, where the law requires it.
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KOTYX is the face of our digital marketing: his story and superpowers are the channels we use to bring your brand to its customers.
Meet KOTYXMore marketing services
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