Digital Marketing & SEO
Google Ads Management
Show up at the top of Google for people searching for what you offer, and pay only for the visits that matter.
People searching Google want something now, and Google Ads puts you in front of them at that moment. But a loosely set-up campaign spends the budget on broad keywords and visits that never buy, and leaves the real enquiries to your competitors.
We build Google campaigns around what your customers actually type in Arabic and English, write clear ads that land them on the right page, and connect the campaign to your site so we know which keyword and which ad brought a lead or a call, then keep improving the campaign on that basis.
What you get
Keyword research
The words your customers search in Arabic and English, with negative keywords to keep out visits that don't help you.
Search campaigns
Text ads in Google results, split by service and city so every search gets the right message.
Display, YouTube and Shopping
Image, video and product ads for online stores, when they suit your goal and budget.
Remarketing
Ads that remind people who visited your site but haven't enquired yet, so they come back and finish.
Conversion tracking
Forms, calls, WhatsApp messages and purchases from each campaign measured through GA4 and Google Tag Manager.
Optimization and a monthly report
Ongoing review of keywords, ads and budget, with a plain report on what was spent and what came of it.
How we work
- 01
Understand your business and goal
We settle what the campaign is for (leads, calls or sales) and the cities you serve.
- 02
Build the campaign and tracking
We prepare keywords, ads and landing pages, and set up conversion tracking before launch.
- 03
Launch and monitor
We launch and watch the real searches and costs, and stop what isn't bringing results.
- 04
Keep improving
We move budget to what works, test new ads, and share the results with you every month.
Technologies and tools
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Google Merchant Center
- Looker Studio
Frequently asked questions
What's the difference between Google Ads and SEO?
Google Ads shows you in the results as soon as the campaign starts and stops when you stop paying, while SEO builds free visibility that takes time but lasts. Many businesses start with ads and work on SEO at the same time.
Is the ad budget included in the management fee?
No, the ad budget is paid to Google directly from your account, and our management fee is separate. We help you set a budget that fits your goal before we start.
Do I keep ownership of the ads account?
Yes, the account is in your name and yours to keep. We work in it with access you grant us, so the campaigns and data always stay with you.
Does a campaign need a website?
It works best when the ad leads to a clear page that explains the offer and makes it easy to get in touch. If you don't have one, we design a landing page for the campaign.
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KOTYX is the face of our digital marketing: his story and superpowers are the channels we use to bring your brand to its customers.
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